Zynga shares were up 1 per cent at $2.36 in afternoon trade on Monday on the Nasdaq. Question: CASE STUDY 1 Zynga Kills Petville and Angers Virtual Pet. We were immediately impressed by how polished this game looks right at launch something that PetVille General Manager Steven Lurie points out when talking about his brand new game. Zynga is hoping that a lucrative real-money market could make up for declining revenue from games like "FarmVille" and other fading titles that still generate the bulk of its sales. The minds behind our favorite Facebook time sinks, FarmVille and FishVille, have ventured into new territory this week, releasing a new pet simulation game, PetVille. It also applied this month for a preliminary application to run real-money gambling games in Nevada. Zynga has said it is shifting focus to capture growth in mobile games. Community content is available under CC-BY-SA unless otherwise noted. There currently is only one game available on PetVille, Bubble Pop. About 1,260 users commented on the game's Facebook page, some lamenting the game's shutdown. Games are activities that you do with your pet that allows you to earn coins. Using in-game currency the pet can be dressed and given other accessories. The player can choose from a wide variety of shapes to design his or her own pet. "Petville," which lets users adopt virtual pets, has 7.5 million likes on Facebook but only 60,000 daily active users, according to AppData. PetVille is a Facebook game in which the player can raise a pet. Users raised pets and interacted with other virtual pet owners. "PetVille" players were offered a one-time, complimentary bonus package for virtual goods in those games. Pet Society was a Facebook game played by hundreds of thousands of people. "In place of 'PetVille,' we encourage you to play other Zynga games like 'Castleville,' 'Chefville,' 'Farmville 2,' 'Mafia Wars' and 'Yoville,'" the company told players on its 'PetVille' Facebook page. The 11 titles shut down or closed to new players include role-playing game "Mafia Wars 2," "Vampire Wars," "ForestVille" and "FishVille." Pet Society was a social-network game developed by Playfish that could be. All the 11 shutdowns occurred in December. The San Francisco-based company announced the Petville shutdown two weeks. The San Francisco-based company announced the "Petville" shutdown two weeks ago on its Facebook page.
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